Creative Economy

In the case of Pillar 1 – Music & Economy, we are usually able to locate the source of the data, and we have some experience in processing the data and bringing it to light. We have mapped many perceived data gaps to the various data harmonization projects of GESAC and CISAC, and we will seek cooperation with these organizations and their members to find a secure and voluntary way to retrieve the data.

Within the OpenMuse project, we will demonstrate the capacity of improved data to increase artist revenues within a short- to medium-term timeframe. This pilot project will directly build upon results of CEEMID and other prior projects undertaken by Artisjus, SOZA, and Reprex. The partners will replicate a full market model used to measure the use of recorded music in Hungary and Slovakia. Artisjus and SOZA will revise and validate this full market model using fully standardised data, collected and harmonised via the OpenMusE music data software ecosystem.

By bringing the model into line with the standards of Open Policy Analysis, open science, and open-source software development, the consortium will enable its transfer to the Bulgarian market with partner Musicautor. In all three countries, the Consortium will generate replicable, detailed “live policy documents” including gross value added, employment, and other important economic variables which will be integrated into a precise valuation of all uses of recorded music within the national context. These valuations will depend on standardised data from GESAC, CISAC, and potentially from IFPI, Aepo-Artis, and SCAPR, and provided via partners Artisjus, SOZA, and MUSICAUTOR. Because the “live policy documents” will be generated semi-automatically using the software ecosystem introduced above, similar documents could be created nearly instantly for any GESAC/CISAC/IFPI national member organisation that provided comparable data on recorded music within their national context. The OpenMusE Report on the European Music Economy will be published as a “live policy document” including the Bulgarian, Hungarian, and Slovakian valuations, as well as valuations for any national market in which a representative organisation consents to provide data.

In other cases, we will rely on on the 2019/1024/EU Open Data Directive to access, process, document, and disseminate the data.

The music.dataobservatory.eu monitors the music markets with an economic methodology: we not only measure market volumes and prices, but we also measure both demand- and supply side indicators so that we can forecast future market volumes or prices. (See Innovation pillar — 4.2 Forecasting)

Music is not a purely market activity. Music and music services have consumers who pay for it one way or another, but there are non-market forms of music (for example, in liturgy) and music markets are overshadowed by a very large illegal market. Therefore, instead of “music consumption” we use the more appropriate statistical terms of access and participation. we do measure non-market form,s but currently we do not address teh data gap the “impact of the non-profit sector”.